Four high-leverage moves, ranked by systems impact. Each one has steps, templates, and tools — ready to execute this week.
Ordered by Donella Meadows' leverage points framework: self-organization (#4) > information flows (#6) > reinforcing loops (#7) > rules (#5).
Connor IS the system. Every process lives in his head. Documented processes are the precondition for scaling — hiring, delegating, or handing off any part of the operation.
Chrome extension. Auto-generates step-by-step guides with screenshots as you work. Free tier unlimited.
Screen + camera recording. Free tier: 25 videos up to 5 min. Best for physical processes like packing.
Narrate while doing. Upload audio to AI afterward. Zero friction — you already have it.
Paste transcript, ask for SOP format. Gets 80% there in 2 minutes. You clean up the last 20%.
Self-organization capacity is the third most powerful leverage point in a system. Right now Mad Hudson runs entirely on Connor's pattern recognition — which means the business can't be bigger than one person's bandwidth. Every hour spent on documentation multiplies every future hour of operation.
There's a missing information pathway. People who are Whatnot-curious and search "watches on Whatnot" or "live auction watches" hit a dead end in Google — no story, no brand, no Mad Hudson. This article closes that gap.
Working Title: "We Sold 17 Watches in One Night to People We'd Never Met"
~800 words. First-person energy. Published on madhudsonwatches.com/blog.
Information flows are the sixth most powerful leverage point. Right now the information that "Mad Hudson does Whatnot live streams and they're worth watching" does not exist in any place Google can find it. One well-structured article changes that permanently — it's not a campaign, it's infrastructure.
The Coop's Time collab was the proof-of-concept. You're at a critical threshold — one more collab proves it's a repeatable pattern, not a one-time fluke. That's the difference between a tactic and a system.
DM template — adapt as needed
Hey [name] — I'm Connor from Mad Hudson Watches. We just did a collab stream with Coop's Time, moved 17 watches, our chat was fired up. Your streams have great energy and I think our audiences would mix well.
Would you be down to do a collab stream? We bring the product and the story (our watches are designed by different artists). Happy to work around your schedule. No pressure either way.
You want their viewers to care about craftsmanship and story, not necessarily to already collect watches.
Mad Hudson's streams are warm and guided. A high-pressure auction partner would create friction.
Best collabs benefit both sides roughly equally. If the ask feels one-sided, it won't hold.
One stream is data. Two streams is a relationship. Three is a pattern that builds both audiences.
Reinforcing loops compound — each collab makes the next one easier (more social proof, more community, more reach). But they only compound after you cross the critical threshold of "this works more than once." You're one collab away from that threshold right now.
The Brad video play has the potential to change Mad Hudson's relationship with Whatnot from seller to partner. But don't pitch yet — learn first. Open the door this week, build the pitch over the next few.
Message to Whatnot contact
Hey [name] — quick question. We've been having a great run on watches. Just did a collab stream with Coop's Time, moved 17 pieces in one night, held 65–100 people for 4.5 hours.
Two things:
1. Do you have a seller spotlight or partnership program? We'd love to be more involved — even open to producing content you could use.
2. Anything coming from the AI/product team that sellers should know about?
| What Mad Hudson Offers | What Mad Hudson Asks For |
|---|---|
| Brad video (60–90 sec, produced, on-brand) | Credits / reduced fees on future streams |
| Ongoing content Whatnot can use in promotions | Featured placement in category or email |
| Case study willingness — real numbers, real story | Co-marketing (Whatnot newsletter, social post) |
| Enthusiasm + a genuinely good story | Early access to new seller tools |
60–90 seconds, vertical (9:16). Also cut a 30s and 15s version from the same shoot.
Brad at his workbench. Cut to a watch face. Cut to a live stream clip with chat flying. One authentic line about why he makes them.
iPhone is fine. Good lighting matters more than camera quality. Don't overpolish — authenticity is the point. Record 10 minutes, edit to 60 seconds.
Rules of the system are the fifth most powerful leverage point — higher than loops and information flows. But this move is slower: it requires a response, then negotiation, then production. Start now so it's in motion. Don't wait for it to be perfect before opening the door.
| Move | Who | Time | Output |
|---|---|---|---|
| 01 Document one process | Connor | 20 min | One SOP |
| 02 Write the article | Garen + Connor | 3–4 hrs | Published blog post |
| 03 Reach out for collab | Connor | 10 min | One DM sent |
| 04 Message Whatnot contact | Connor | 5 min | One message sent |
Total: ~4–5 hours across two people. Every move compounds with every future stream.