Mad Hudson x Whatnot
17 watches sold in one stream · $95 average sale price · 65–100 concurrent viewers · 4.5 hrs sustained engagement
What We Can Offer
Video
A 60–90 second vertical promo video featuring Brad — artist at workbench designing the watch, making it, then selling it live to a chat going absolutely wild. One authentic line from Brad, not scripted.
We'll also cut a 30-second and a 15-second version. Use it however you want — ads, socials, seller spotlight, all of it. Brad on camera is a commercial that writes itself.
Content
Ongoing authentic seller content — stream highlights, behind-the-scenes at the studio, artist spotlights. Not promotional fluff. Real stuff.
Story
The first independent brand case study on Whatnot. Every existing case study is a reseller — ZKStyles, Shoe Game Co, Backyard Breaks. No one has documented what it looks like when an original brand with a real artist finds its audience through live commerce.
We're happy to be that story.
What We'd Love
- Platform credits or reduced fees. Current transaction cost: 8% + 2.9% + $0.30 per sale. Credits or a reduced rate would let us run more streams and price more aggressively — which means more buyer activity, which looks good for everyone.
- Featured placement in the watches category. Exposure to the 1.2K viewers browsing Jewelry & Watches. We stand out because we're not a reseller or liquidator — we're an original brand.
- Co-marketing. If Whatnot promotes Mad Hudson streams to its audience, both sides win. We bring the content; you amplify it.
- Early access to seller tools or AI features. Connor mentioned your AI team is building. We'd be interested in being part of any pilot programs for sellers.
- Inclusion in press or marketing materials. If Brad's video ends up in a campaign, great. If there's a press story about independent brands on Whatnot, we'd love to be part of it.
Why This Works for Both Sides
Context
Whatnot ran full-page print ads in the New York Times, Washington Post, LA Times, and Chicago Tribune during the TikTok shutdown. Had three of its biggest user acquisition days ever. You're actively looking for ways to tell the authentic seller story.
Gap in the Market
Every Whatnot case study is a reseller. No independent brand has been featured. Mad Hudson is three guys in Chicago who make watches with artists and sell them live to strangers. That's a different kind of story.
Category Opportunity
The watches category on Whatnot is mostly resellers and liquidators. Mad Hudson's artist-collaboration model is distinct. Being featured as the quality standard in a category that needs one is good for the platform.
Premier Shop Path
We're tracking toward Premier Shop Program eligibility. Accelerating that path — through featured placement, co-marketing, or seller support — would make the trajectory visible and keep us invested in the platform long-term.
Connor Hudson — Mad Hudson Watches · [contact info] · March 2026