Five same-day fixes

None change how the site looks. All change how search sees it. Start with what's fastest or what matters most to you.

Win 1 Add alt text to every product image

Products → click image → Alt text

Search engines can't see images without alt text. Every product image is currently invisible to Google.

Win 2 Write custom meta descriptions

Products → Search engine listing → Description

Shopify auto-generates these from page content. Custom descriptions control what appears in search results.

Win 3 Update page titles with artist names

Products → Search engine listing → Page title

Artist-collaboration is what differentiates Mad Hudson. Page titles should reflect that.

Win 4 Enable bot filtering

Analytics → Settings → Exclude known bots

Bot traffic inflates session counts and suppresses conversion rate metrics.

Win 5 Add UTM parameters to link-in-bio

?utm_source=instagram&utm_medium=social&utm_campaign=linkinbio

62% of revenue has no tracked source. UTM parameters close the attribution gap.

Prepared February 2026. Data: Shopify Analytics (12-month export, 130K+ sessions, 289 orders, $52K revenue), 31-day daily detail, 11-brand competitor audit, AEO framework.

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