Metadata Update Guide

March 5, 2026 · Mad Hudson Watches · Scan date: March 5, 2026 · Baseline: February 9, 2026

Your title tags are solid. Product schema is rich. Now it's about finishing the on-page foundation so those title tags actually convert to clicks. Everything below is copy-paste ready.

Title Tags — Done

Every watch page has the artist name, "limited edition artist watch," and the brand. This is exactly what search engines need.

Eddie Watch – Mad Hudson Watches

Broken Time by Brad Podray - limited edition artist watch | Mad Hudson

Product Schema — Done

Full structured data on every product page — specs, SKUs, pricing, availability, limited edition counts, review ratings. Google has everything it needs for rich product results.

Add Meta Descriptions to Every Page

Missing on all 17 pages

The meta description is the 1-2 sentence preview under your title in Google search results. Right now, Google is auto-generating these from whatever text it finds on your page — sometimes your product description, sometimes "join the madness" or footer text. You have zero control over what people see before they decide to click.

How to Do It in Shopify

Each page type lives in a slightly different place in admin, but the process is the same: scroll to the bottom, find "Search engine listing," click Edit, paste the description.

Product Pages

1. Go to Products in your Shopify admin
2. Click the product (e.g., Broken Time)
3. Scroll to the very bottom — look for "Search engine listing"
4. Click "Edit" (or "Edit website SEO")
5. You'll see three fields: Page title, Meta description, URL handle
6. Paste the meta description into the Meta description field
7. Save

Collection Pages

1. Go to Products → Collections
2. Click the collection (e.g., 3 OG Watches)
3. Scroll to bottom → "Search engine listing" → Edit
4. Paste the meta description
5. Save

Regular Pages (About, Contact, FAQ)

1. Go to Online Store → Pages
2. Click the page
3. Scroll to bottom → "Search engine listing" → Edit
4. Paste the meta description
5. Save

Homepage

1. Go to Online Store → Preferences
2. Under "Title and meta description" — paste the homepage meta description
3. Save

Homepage

Watch Products

Merch

Collection Pages

Info Pages

Update Collection Page Titles & Descriptions

Missing H1 + content on all collection pages

Your collection pages are just product grids with no heading and no introductory text. Google sees a page full of products but no signal for what the category is. It's like a store aisle with no sign.

In Shopify, the collection Title becomes the H1 heading on the page. The Description field adds indexable content above the product grid.

How to Update

1. Go to Products → Collections
2. Click the collection
3. Update the Title field (this becomes the H1)
4. Add a 1-3 sentence Description in the rich text editor
5. Save

Suggested Titles and Descriptions

Social Sharing Previews (OG Tags)

No preview cards on any page

When someone shares a Mad Hudson link in a text, on Instagram, Facebook, or Slack — Open Graph tags control what image, title, and description show up in the preview card. For a visual brand, every share is a free billboard.

How to Verify

1. After adding meta descriptions, test a product URL at opengraph.xyz
2. You should see: title, description, and product image in the preview
3. If the image is wrong, check that each product's first image is the one you want in previews (Shopify uses image position 1)

Add FAQ Schema to Your FAQ Page

FAQ content exists, schema missing

Your FAQ page already has 8 well-written sections. Adding FAQ schema tells Google "this page has questions and answers" — which can make your FAQ show up as expandable Q&A directly in search results. High visibility, zero cost.

Using Shopify's HTML Editor

1. Open the FAQ page in your Shopify admin
2. In the Content section, look for the "Show HTML" button — it looks like </> in the toolbar
3. Click it. The content switches from visual mode to raw HTML code. This is normal.
4. Don't change any existing code. Scroll all the way to the bottom, past everything that's already there.
5. Click at the very end and press Enter to make a new line
6. Paste the code block below
7. Click "Show HTML" again to switch back to visual mode. The script block will disappear from view — that's expected. It's invisible to visitors but readable by Google.
8. Save the page

Code to Paste

Copy the entire block below and paste it at the end of your FAQ page's HTML content:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is Mad Hudson's warranty policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "All Mad Hudson watches come with a 1-year warranty covering hassle-free repairs."
      }
    },
    {
      "@type": "Question",
      "name": "How long does Mad Hudson shipping take?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We ship from Chicago. In-stock items ship within 3 business days."
      }
    },
    {
      "@type": "Question",
      "name": "What is Mad Hudson's return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We accept returns within 14 days for unworn items in original packaging."
      }
    },
    {
      "@type": "Question",
      "name": "Does Mad Hudson ship internationally?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. International shipping is now available. Customs duties and taxes are the responsibility of the buyer."
      }
    },
    {
      "@type": "Question",
      "name": "How do Mad Hudson pre-orders work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Pre-orders reserve your watch from a limited run of 100 pieces. You pay upfront and the watch ships when the production run is complete."
      }
    },
    {
      "@type": "Question",
      "name": "Where are Mad Hudson watches made?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Mad Hudson watches are designed in Chicago and manufactured through our Hong Kong production partnership."
      }
    },
    {
      "@type": "Question",
      "name": "What happens if my Mad Hudson package is lost or stolen?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We have a two-tier replacement policy for lost or stolen packages. Contact support@madhudsonwatches.com for details."
      }
    }
  ]
}
</script>

How to Verify

1. After saving, go to Google Rich Results Test
2. Paste your FAQ URL: https://madhudsonwatches.com/pages/faq
3. Click "Test URL" and confirm it detects FAQPage schema

Check for Breadcrumb Support

Not active

Breadcrumbs show a clickable path in search results (Home > Watches > Broken Time) instead of just the raw URL. Most Shopify themes have this built in but turned off.

How to Check

1. Go to Online Store → Themes → Customize
2. Look in Theme settings (gear icon at the bottom of the left panel)
3. Search for a "Breadcrumbs" or "Navigation" toggle
4. If it exists, turn it on — the theme likely includes the schema automatically
5. If there's no toggle, skip this for now. A Shopify app like "Smart SEO" can add it later without touching theme code.

Blog: Fix or Leave for Later

Sitemap exists, content not accessible

Your Shopify sitemap references a blog, which means blog content exists somewhere in admin. But /blog returns a 404 and there's no blog link in your navigation. If Google is crawling a blog sitemap and finding nothing, that's a minor negative signal.

If You Want the Blog Active

1. Go to Online Store → Blog posts
2. Check if there are any published posts
3. If yes, add "Blog" or "Stories" to your main navigation (Online Store → Navigation)
4. If no posts exist, either publish something or leave it for Phase 2

If You Have One Hour

Total: ~70 minutes for the complete on-page SEO foundation.

When to Expect Results

• Week 1-2 Google re-crawls and picks up new meta descriptions. Verify by searching site:madhudsonwatches.com and checking that your snippets match what you wrote.
• Week 3-4 Impressions may increase as Google tests your pages for new queries.
• Week 6-8 Ranking movement window. Keywords should start shifting from page 2+ toward page 1.
• Month 3 Full picture. We'll do another scan and compare against today's baseline.

What They Are and Which Ones Matter

Shopify has three types of "extra data fields" you might encounter. Here's what they are, whether they matter for SEO, and where to find them.

The Three Types

Category Metafields to Fill In (Watches Category)

Custom Product Metafields (Already Set Up)

The existing Shopify automation script already defined these custom metafields for artist data:

• meta_description — Custom meta description (redundant with the SEO field, but used by the script)
• artist_name — The collaborating artist's name
• artist_bio — Short artist biography

These are useful for templating, but they don't directly appear in Google unless the theme renders them or uses them in JSON-LD schema.

Where to Find and Edit Metafields

Method 1: Per-Product. Go to Products, click on a product, scroll down past the description to find the Metafields section. Fill in the values and save.

Method 2: Bulk Editor. Go to Products, select all products, click "Bulk edit," then click "Columns" to add metafield columns. Fill in values across all products in a spreadsheet-like view.

Method 3: Definitions. Go to Settings > Custom data, click "Products" under Metafields, click "Add definition" to create a new custom metafield. You probably don't need this — the category metafields and existing custom fields (artist_name, artist_bio) should cover everything.

Updating One Product (Start to Finish)

Here's the full flow for updating one product. Use the CD Watch as the example since it needs the most work (all images lack alt text, no meta description set).

Step 1: Open the Product

1. Log into Shopify admin
2. Click Products in the left sidebar
3. Click "CD Watch" from the product list

Step 2: Update Alt Text on Images

1. In the Media section at the top, click the first product image
2. A panel opens with an "Alt text" field (may say "Add alt text")
3. Paste the recommended alt text from this guide
4. Click Save or close the panel
5. Repeat for each image

Step 3: Update Page Title and Meta Description

1. Scroll to the very bottom of the product page
2. Find the "Search engine listing" section
3. If it's collapsed, click "Edit" to expand it
4. In the "Page title" field, replace the existing text with: The CD Watch by Riki Prosper — Limited Edition Artist Watch | Mad Hudson
5. In the "Description" field (this is the meta description), paste: The CD Watch — a holographic disc dial watch designed by Atlanta artist Riki Prosper for Mad Hudson. Changes color with every turn of the wrist. Limited to 100 pieces.
6. Leave the URL handle alone — don't change cd-watch

Step 4: Fill In Category Metafields (If Available)

1. Scroll to the Metafields section (below the SEO section)
2. If you see pre-labeled fields for the Watches category, fill them in:
   • Case material: Black IP stainless steel
   • Band material: Leather
   • Movement: Miyota Quartz
   • Water resistance: 3 ATM
   • Case diameter: 40mm
3. If you see the custom metafields (artist_name, artist_bio), fill those in too:
   • artist_name: Riki Prosper
   • artist_bio: Atlanta-based designer and artist known for vibrant work blending pop culture with nostalgic and futuristic elements.

Step 5: Save

1. Click Save in the top-right corner
2. Shopify will confirm the save
3. That's it — move to the next product

Requires Dev / Liquid Editing

These three fixes need code-level changes in the Shopify theme. They should be done on a staging/mirror site first, then pushed to live. None change how the site looks to customers.

1. Fix H1 Hierarchy (High Impact)

The fix: In the Liquid template, change the logo element from <h1> to a <div>, and wrap the text "Mad Hudson Watches" in the <h1> tag instead. The logo can remain visually identical — only the HTML semantics change.

Impact: High. Google gives significant weight to H1 content. This is the single highest-value code change.

Where: Online Store > Themes > Edit code > Sections > header.liquid

2. External Links Open in New Tab

The problem: Artist social media links (Instagram, portfolio sites) on product pages navigate the user away from Mad Hudson. Once they leave, they're gone.

The fix: Add target="_blank" rel="noopener noreferrer" to all external artist links in the product page Liquid template.

Impact: Medium. Keeps users on-site, reduces bounce rate, preserves the path to purchase.

Where: Online Store > Themes > Edit code > Sections > product-template.liquid

3. "More From Artist" → On-Page Anchor

The problem: The "More From Artist" section on product pages currently links to the artist's Instagram, which takes the user off-site.

The fix: Replace the Instagram link with an anchor link that scrolls to an expanded artist bio section lower on the same product page. This keeps users on-site and adds indexable content.

Impact: Medium-high. Adds indexable artist content without changing visible product descriptions. Enables artist bio accordion sections (a future content play).

Edge Cases and Gotchas

What not to touch

• URL handles — leave /products/broken-time, /products/cd-watch, etc. as they are. Changing URLs breaks existing links, bookmarks, and whatever SEO equity they've built.
• Product titles (H1s) — "Eddie Watch," "Marshall Watch," "Broken Time" etc. are clean and correct. Don't stuff keywords into them.
• Product descriptions — this guide doesn't cover rewriting the on-page body copy. That's a separate effort covered in the Product Content guide.

Character limits

The "Sold Out" factor

All six watches are currently sold out. This doesn't reduce the value of SEO updates — it increases it. People searching for these watches will land on these pages regardless. Good meta descriptions and alt text ensure they find you through search, see the quality of the brand, and are primed to buy when new editions drop.

Verifying your changes

After updating, check each product page:

1. Visit the product page on the live site
2. Right-click the page → View Page Source
3. Search for <title> to confirm your page title
4. Search for meta name="description" to confirm your meta description
5. Search for alt= to confirm image alt text

Mad Hudson SEO — Metadata Update Guide · Scan date: March 5, 2026 · Baseline: February 9, 2026 · Prepared by Garen Hudson